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Professional History

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Global Talents Media Group (Lansion Media USA Division)

DIGITAL & ENTERTAINMENT MARKETING MANAGER

March 2018 - Present
 

Team Lead & Marketing Project Manager:

  • Hired as an inaugural team manager of the new start-up U.S. Division of GTMG, a Chinese entertainment company

  • Manage Digital Marketing, Web Design and Web Development team, set targets, and oversee key activities

  • Key thought-leader in GTMG’s overall U.S. branding strategy, project management, and digital marketing planning process

 

Digital & Social Media Manager:

  • Formulate and execute the multi-platform social media strategy for both paid and organic native content 

  • Design interactive social media posts, write marketing copy, and analyze data for community engagement and user activity

  • Analyze results for social media promotional activities, paid advertisements, and website analytics

 

Web Designer & Graphic Designer:

  • Lead Creative Graphic Designer on the U.S. Team, in charge of designing logos, website graphics and social media content

  • Create overall branding and web design strategy for 5+ separate brand websites

  • Design all marketing and promotional materials, including logos, packaging, posters, flyers, brochures, and digital assets

Entrepreneur Media, Inc. 

MARKETING AND PRESENTATION SPECIALIST

June 2017 - September 2017
 

  • Full-time position executing various duties in the stead of the Integrated Marketing Manager during a leave of absence 

  • Developed clear and engaging brand marketing presentations in response to RFPs for the Entrepreneur sales team, inclusive of writing marketing copy, and creating high quality materials and graphic designs that illustrate the proposal, align with overall client global brand positioning, and deliver on advertisers' desired audiences

  • RFPs (Request for Proposals) completed includes, but are not limited to, the following global brand accounts: Microsoft, Dell, Chevrolet, Lincoln, Chase Bank, and Charles Schwab

  • Presented ideas and concepts integrating all of Entrepreneur's diverse products and platforms (websites, magazines, social communities, video networks, social media platforms, native content, events) for proposed programs

  • Pulled, analyzed, and presented research on Entrepreneur's reach for brand partners' targets using syndicated research databases (MEMRI, MRI, Ipsos Affluent Survey, comScore)

  • Collaborated with team members (design/creative, sales, analytics, editorial, and events) to execute on the development of persuasive sell sheets, sales presentations, creative sales decks, product mock-ups, and research-based sales materials

TEDx

Mission Viejo

Assistant Producer

Social Media Assistant

Event Planner

September 2016 - March 2017

 

TEDx Mission Viejo is an independently organized TED Talk. TED is a non-profit organization that spreads ideas through short, powerful talks on a diverse range of topics. Our theme was “Perception” – challenging the way people think and live through eye-opening and inspirational talks from 17 expert speakers on subjects including psychology, art, music, science, and social media. 

Chapman MBA Program

Graduate Assistant - Social Media Marketing

January 2016 - May 2017
 

  • Responsible for running the social media marketing platforms

  • Managed the social media platforms and brand marketing for the Chapman MBA and Chapman MS in Accounting Programs

  • Created content for both graduate program’s Facebook pages, Twitter handles, Instagram & updated the official websites

  • Increased channel engagement and likes on Facebook channels by about 150% and Twitter likes increased by 120%

  • Developed a multiplatform content calendar that tracked engagement and measured social community response rates

  • Designed graphic print flyers, posters, and digital advertisements for program events, societies, meetings, and travel courses  

  • Other responsibilities include: processing MBA program applications, scholarships and GMAT scores, data entry, connecting with prospective program applicants, and giving student tours of the Argyros School of Business 

Chapman University Tutoring Center

Tutor - French AND MICROECONOMICS

January 2014 - January 2016
 

  • Tutor for all university levels of French and Microeconomics

  • Guided and taught university students of all levels: from elementary to thesis-level French fluency

  • French language students: improved writing skills, reading comprehension, and speaking abilities 

  • Increased students' comprehension and academic performance by setting measurable and achievable goals

COLCOA Film Festival & Chapman University 

French Film Festival Marketing Project Leader

January 2015 - April 2016
 

  • “Week of French Films” Festival at Chapman University & COLCOA Film Festival in Hollywood

  • Created marketing campaign for event at COLCOA: City of Lights, City of Angels Festival

  • Graphic Designer for all COLCOA promotional posters and advertising

  • Responsible for event planning and team management for the “Week of French Films Festival” and COLCOA event

  • Planned and managed special Q& A event with Oscar winning director of The Artist, Michel Hazanavicius, festival screening of the Gaumont/Canal + film, OSS 117: Cairo, Nest of Spies.

  • Press Coordinator the “Week of French Films” Festival, special event with Michel Hazanavicius, and COLCOA event

BCBGMAXAZRIA Brentwood

Stylist & Sales Associate BCBGMAXAZIRIA

May 2013 - September 2013
 

  • Awarded “Top Sales Associate” for July 2013, exceeded the average sales by 162%

  • Customer Service, interpersonal relations, organizing and monitoring cash flow, processing transactions

  • Styled clients by implementing a mastery of product knowledge and a use of sales techniques, such as team selling

  • Created window displays in addition to performing store opening and closing responsibilities

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